The full title of this article by Jorge Rodríguez-Jiménez (Mitú) is Rauw Alejandro’s ‘Carita Linda’ Is The Music Video That’s Serving Puerto Rican Realness — Bomba, Culture, and Straight-Up Vibes.” Here are excerpts from Rodríguez-Jiménez’s review of the song. [See video link below.]
Rauw Alejandro is bringing more love and attention to Puerto Rico with his music video for “Carita Linda.” The video shows off what makes the island so magical from the food to the people to the culture. Rauw Alejandro is joining Bad Bunny in showing off a deep love for the Island of Enchantment and we are here for it.
The song brings together neo-bomba and urban beats in a hypnotic way. You can feel the spirit of the island moving through your body when you listen. ‘Carita Linda’ is Rauw Alejandro’s unequivocal love letter to Puerto Rico and the Afro Puerto Rican community. The song digs into the bomba yubá subgenre, which was born out of resistance.
Bomba yubá dates back to the 16th century in enslaved African communities in Puerto Rico. It was how the enslaved people were able to communicate despite different languages. Bomba is known to have a fast-paced rhythm and call-and-response style. “Carita Linda” leans into the genre to deliver a memorable new track.
Bomba yubá was born from a resistance to colonial powers. Through the centuries, bomba has grown to influence music around the world and its influence in Latin music is hard to miss. [. . .]
The “Carita Linda” music video opens with scenic shots of Puerto Rico’s natural beauty. Viewers are treated to aerial shots of the island followed by running water and palm trees swaying in the breeze. If that isn’t enough to draw you into the beauty and magic of Puerto Rico, the rest of the music video shows the people. Puerto Ricans are proud of their homeland and it shines through in this music video.
Natural beauty aside, the music video captures the vibrant and beautiful people of Puerto Rico. There are shots of people cooking, dancing, playing soccer, and children running. “Carita Linda” emanates strong Puerto Rican pride and joy from a resilient people. [. . .]
For full article, see https://wearemitu.com/wearemitu/entertainment/rauw-alejandros-carita-linda-is-the-music-video-thats-serving-puerto-rican-realness-bomba-culture-and-straight-up-vibes/