The full title of this article by Kyann-Sian Williams (NME) is “Maluma – ‘#7DJ (7 Days in Jamaica)’ review: Thoughtful star combines Latin pop and reggae.” Williams writes, “The Colombian icon draws on joyous Jamaican sounds with a respectful homage that could get your abuela up and going (if she’s really down with the kids).” [Many thanks to Peter Jordens for bringing this item to our attention.]
Maluma is one of the world’s favourite Latin stars, his sultry and smoky vocals helping him to sell out arenas around the globe. He’s also known for his part on the international smash ‘Arms Around You’, for which he collaborated with Lil Pump and Swae Lee on an old XXXTentacion snippet. And with ‘#7DJ (7 Days in Jamaica), he continues his winning streak.
Enlisting huge Jamaican stars to help out with his new record, Maluma finally marries together reggae and its sister genre reggaeton throughout seven breezy Spanish-language tracks. The dance-y ‘Tonica’, which would be great in a lover’s rock dance, features Bob‘s grandson Skip Marley, while ‘LOVE’ features huge dancehall veteran Charly Black. Both are upbeat songs to remind you of those crystal clear beach fronts – something to help you through lockdown, perhaps.
The latter song illustrates the nuance and cultural sounds of Jamaican music, which Mulama fully embraced while making this record. The quick slaps of electric guitar, synchronised bassline and piano notes – all necessary touchstones in reggae – show off the worldly sounds Mulama picked up on the island. He lays down his story of falling in love with a girl at the club and finding out she’s bad news (“Although they tell me that she is a problem,” he sings in Spanish, “I kept her here in my heart”), a typical tale in reggae. ‘LOVE’ unequivocally shows off Maluma’s love for Jamaica’s musical history.
Yet, just because he’s in Jamaica, it doesn’t mean he’s forgotten his Latin roots. On ‘La Burbuja’, the Columbian star shows off his boastful side, singing about Patek watches and his affluent lifestyle, for which he didn’t even have to compromise: “I didn’t move even one kilo and I bought myself a plane.” The record also harnesses the true essence of Jamaican bashment music, as he talks about waistlines and “the bubble”, a dance move similar to twerking. When you add the xylophone-like synths and reggaeton’s signature bassline to the mix, ‘La Burbuja’ feels like a song that could even get your abuela up and going (if she’s really down with the kids).
All in all, Maluma’s exploration of Jamaica is a thoughtful one. Consisting of a handful of timeless tunes, and a few that would be great in the clubs if we were allowed out right now, ‘#7DJ (7 Days in Jamaica)’ is a groovy selection that proves this international star’s impressive versatility.
For full article, see https://www.nme.com/reviews/album/maluma-7dj-7-days-in-jamaica-review-2867175
Maluma Soaks in Some Reggae Vibes on ‘#7DJ: 7 Días en Jamaica’
The Colombian star worked with Jamaican artists to create an organic LP that never feels like musical tourism, Gary Suarez, Rolling Stone Magazine, January 29, 2021
Maluma Surprises Fans with His New Visual Album #7dj (7 Days in Jamaica)
RJ Frometa, Vents Magazine, January 29, 2021, https://ventsmagazine.com/2021/01/29/maluma-surprises-fans-with-his-new-visual-album-7dj-7-days-in-jamaica