The Guyana Chronicle reports that the Guyana Tourism Authority (GTA) has launched its official Rum Route in collaboration with the Caribbean Tourism Organization (CTO). Guyana’s official Rum Route is part of CTO’s regional Heritage Routes program.
Capitalizing on Guyana’s rich agricultural traditions, local cultural heritage and cuisine, the Guyana Rum Route is a 200-kilometre journey which blends the past and present into one exhilarating experience. Guyana is the first Caribbean country to establish a heritage route as part of a regional product development thrust being championed by the Caribbean Tourism Organisation.
According to the Director of the Guyana Tourism Authority (GTA), Brian T. Mullis, rum flows serve as a melting pot that connects the diverse culture of all Caribbean countries. “Set along the vibrant coast, the route offers a sensory experience of the role of rum and sugarcane in Guyana’s economy and its indelible mark on the landscape and people… Rum flows throughout the Caribbean, connect us culturally, and is known to heighten the Caribbean experience,” Mr. Mullis stated.
Neil Walters, Acting Secretary General & CEO of the Caribbean Tourism Organisation stated that, “Guyana’s official Rum Route is part of CTO’s regional Heritage Routes programme. This programme is centred on creating thematic routes or trails that tell the story of a destination through indigenous and local goods including foodstuff like sugarcane, cocoa, spices and other tangible and intangible aspects of cultural heritage.”
For original article, see https://guyanachronicle.com/2020/02/17/gta-launches-guyana-rum-route-at-rum-festival-2020