JetBlue launches ‘GreenUp’ Campaign in Celebration of Earth Month


Caribbean Business reports that, in celebration of Earth Month, JetBlue For Good, the airline’s platform for social impact and corporate responsibility, is coordinating environmentally focused initiatives in New York, Boston, Fort Lauderdale, Orlando and Los Angeles to support environmental initiatives in 6 cities including revitalization projects in Puerto Rico. The article stresses JetBlue’s projects for assisting Puerto Rico’s rebuilding and recovery efforts as well as its ongoing initiatives on the island.

As part of its annual environment-focused campaign, now called “GreenUp” (formerly “One Thing That’s Green”), the airline is providing opportunities to donate, volunteer and engage with nonprofits working to preserve the environment. The campaign includes events throughout Puerto Rico as part the airline’s 100x35JetBlue hurricane recovery initiative.

JetBlue For Good focuses on “community, youth/education and the environment.” Crewmembers nominated their favorite environmental causes and charities to receive grants and people can vote from the list of finalists to select four nonprofits to receive $60,000 in grants in 2019.

The winning organizations will each receive a grant for $15,000 toward an environmental project. One winner will be selected in each category–wildlife, urban environment, climate change and conservation. Those who vote are also entered to win roundtrip flights, “with carbon offsets, for two anywhere JetBlue flies.”

Voting is possible until April 30 at

Last year, JetBlue assisted Puerto Rico’s rebuilding and recovery efforts with its 100x35JetBlue initiative, which was launched shortly after Hurricane Maria struck Puerto Rico in September 2017.

“Puerto Rico is home to nearly 500 JetBlue crewmembers who support the airline’s operations in its focus city of San Juan, as well as in Aguadilla and Ponce,” the airline said.

Throughout April, JetBlue’s Puerto Rico initiatives will include:

  • A planting and gardening workshop for JetBlue crewmembers teaching skills including tree and garden planting and ongoing maintenance.
  • Lettuce farm maintenance at a local farm in the Ciales municipality. This farm is currently producing only half of its usual production since Hurricane Maria.
  • A tree nursery maintenance initiative with local nonprofit – Para la Naturaleza. After Hurricanes Irma and Maria, Para la Naturaleza has committed to the reforestation of Puerto Rico with the goal to plant one million trees over the next five years.

For more information, visit

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