A report from the St. Lucia News Online.
The Stabroek Market square ignited Wednesday afternoon when thousands gathered to witness international Soca star Machel Montano in Guyana for the first time this year and most importantly the launch of Caribbean Airlines (CAL) Corporate campaign ‘The Caribbean Identity’.
The afternoon began with colorful displays of costumes from the Guyana Carnival Committee which will be on the road come May 26, 2019.
This new CAL campaign embraces and celebrates the authenticity of the Caribbean region and all the elements that make it unique.
The airline’s Chief Executive Officer, Garvin Medera said, “The Caribbean Identity is the culture and the spirit of the many diverse nations – united by a shared sea and our similar and powerful heritage.”
Through ‘The Caribbean Identity’, CAL and the Caribbean culture will be showcased through branding, community activities, and a strong presence at festivals and major events throughout 2019.
CAL also revealed that it will be the official airline for Guyana’s 49th Republic Anniversary, the Guyana carnival in May, and a partnership with the Park Side Steel Orchestra which will be re-branded as the Caribbean Airlines Park Side Steel Orchestra.
At Stabroek Market, Guyanese were entertained by local talents including the musical stylings of Tamika Marshall.
But the most anticipated performance was the electrifying Machel Montano who left the crowd wanting more.
The headliner opened with the airline’s new Jingle and introduced his 2019 Soca songs to the Guyanese fans.
The airline held a similar event in Trinidad and will host another in Jamaica. The Caribbean Identity campaign will be rolled out in all 20 CAL destinations.