J Balvin’s ‘Reggaeton Challenge’ Highlights the Urban Genre Around the World

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A report by Jessica Roiz for Billboard.

J Balvin has always vouched for the Latin urban scene, including when he dropped his catchy song “Reggaeton” in November.

Honoring the genre, Balvin’s track brings to the forefront the Puerto Rican culture and artists, giving mention to veteran singers Daddy YankeeZion and LennoxNicky Jam and Don Omar, to name a few. Not only does the song pay tribute to the genre and artists, but its rhythms take us back to that old-school reggaeton of the ’90s.

With the single a total hit, J Balvin has kicked off the #ReggaetonChallenge on social media, inspiring other artists to drop their own versions of the song. “People around the world do your own version of any language and I will repost,” he wrote on Instagram, promising fans that he will sing the reposted versions when he visits their country or city.

Shedding light on the urban movement around the world, check out some of the #ReggaetonChallenge videos already making the rounds.

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