Pantone Announces Living Coral Is the 2019 Color of the Year 

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[Many thanks to Holly Bynoe for sharing this post.] Cady Lang (Time) writes about “Living Coral Is the 2019 Color of the Year. Let us stress the poignancy of the emphasis on LIVING, especially for those of us in the Caribbean, who may have an opportunity to protect our coral reefs. This is my favorite part of the article: “Living Coral also speaks to the urgency of respecting and preserving nature and natural resources. Coral reefs are an important part of the global environment, both protecting and nurturing marine ecosystems and helping with water filtration and marine life reproduction, among other things. With critical issues with climate change and other environmental threats taking center stage in recent months, this color and its connection to nature feels especially relevant, especially when you consider that some species of coral are listed as “threatened” under the Endangered Species Act.” Here are more excerpts:

Pantone has announced that Living Coral is the 2019 color of the year. The color authority has bestowed the honorable title on a special hue every December for the past 20 years, taking into account fashion, decorating, design and cultural trends, as well as “how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” according to press release from Pantone.

This year’s color, PANTONE 16-1546 Living Coral, is an animating shade of orange with a golden undertone, which reflects the warmth, nourishment, and shelter of coral reefs to sea life. Pantone notes that this year’s selection symbolizes an “innate need for optimism and joyful pursuits” and “authentic and immersive experiences that enable connection and intimacy” — the latter carrying extra poignancy in a cultural landscape that is increasingly dominated by digital technology and social media. [. . .]

Pressman says the second aspect is “our understanding of our natural resources…we look at the concerns of what’s taking place in nature, the depletion of natural resources. One of the things that we get from nature is energy. When we think about the shifting nature of our world, here’s a color that’s animating and life-affirming.” [. . .]

Fittingly, Living Coral also speaks to the urgency of respecting and preserving nature and natural resources. Coral reefs are an important part of the global environment, both protecting and nurturing marine ecosystems and helping with water filtration and marine life reproduction, among other things. With critical issues with climate change and other environmental threats taking center stage in recent months, this color and its connection to nature feels especially relevant, especially when you consider that some species of coral are listed as “threatened” under the Endangered Species Act. [. . .]

For full article, see http://time.com/5456481/pantone-color-2019/

 

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