As part of Campari’s ongoing international thrust, the company announced the return of Campari Red Diaries 2018, with a short film, The Legend of Red Hand, in which Dominican actress Zoé Saldaña (as Mia Parc) searches for the perfect cocktail. The film, directed by Stefano Sollima, also stars Italian actor Adriano Giannini. In 2018, The Legend of Red Hand will be launched globally and celebrated with a red-carpet premiere in “the place it all began: Milan.” [Gruppo Campari has headquarters in Jamaica.] See the Jamaica Observer for a behind-the-scenes sneak peek of The Legend of Red Hand.
[. . .] Evolving Campari’s ethos that ‘every cocktail tells a story’, this year’s film is a celebration of bartenders’ talent around the world and most importantly, the Red Hands, masters of the world’s best cocktails.
The short movie acts as the centrepiece of this year’s campaign, starring globally renowned actress Zoe Saldana — star of blockbuster film franchises Avatar and Guardians of the Galaxy — Italian actor Adriano Giannini and directed by celebrated Italian director Stefano Sollima, known for his work on Gomorrah and upcoming movie, Soldado. Entitled The Legend of Red Hand, the story is a thrilling mystery that tells the journey of Mia Parc, played by Saldana, in the pursuit of the perfect cocktail, starting in Milan, the birthplace of Campari.
Director Sollima brings his storytelling expertise in the thriller genre to create a tense and captivating story, taking viewers on an intriguing journey around the world in the pursuit of perfection. Saldana exudes glamour and finesse in her role as Mia Parc alongside Italian actor Adriano Giannini as the male lead, and Mia’s love interest Davide, as the epitome of Italian style.
Lead protagonist of the film Saldana noted: “The Campari Red Diaries campaign has a great legacy, so I was delighted to play the role of Mia Parc in The Legend of Red Hand. Mia’s character was a fascinating one to play, to portray her sheer determination to reach perfection, and bringing this to life in Milan, as the birthplace of Campari, the iconic Italian aperitif, was very special.”
On the creation of the short movie, Sollima commented: “Directing the Legend of Red Hand short movie and working alongside such talent was a pleasure. Being Italian, Campari is an iconic brand that has been present throughout my life, making it an easy choice to collaborate with. The campaign and the story allow the creativity of a world of mystery that captivates the viewer and leaves them wanting more.”
Bob Kunze-Concewitz, chief executive officer of Gruppo Campari: “This year, The Campari Red Diaries campaign takes a new and interesting turn; we are demonstrating Campari’s ambition for creating the perfect cocktail whilst continuing the celebration of talent in the art of bartending around the world. We are thrilled to have Zoe Saldana, Stefano Sollima and Adriano Giannini at the heart of the movie and look forward to launching the full film and taking our fans on the journey to discover what lies beyond the Legend of Red Hand.”
[Photo above by Matteo Bottin, from https://www.prnewswire.com/news-releases/campari-red-diaries—the-legend-of-red-hand-zoe-saldana-announced-as-the-star-of-the-short-movie-directed-by-stefano-sollima-653003673.html.]
Also see the YouTube sneak-peek at https://youtu.be/h_OQQeRc7Tc