Veronica Villafañe (Forbes) writes that the Jennifer Lopez, Alex Rodriguez, and Marc Anthony pulled off the “One Voice: Somos Live! A Concert for Disaster Relief” after planning for only two weeks. She calls the event an incredible feat in organizing. Raising over $35 million, the relief event aims to help victims of the recent natural disasters in Mexico, the southern United States, Puerto Rico and other Caribbean countries. [Please remember that the fundraising isn’t over!] Villafañe reports:
The stars rallied support from an incredible number of celebrities who performed on stage, made live and taped calls to action, or answered phones in Miami and Los Angeles. They even managed to get Telemundo and Univision to work together and simulcast the concert – a first in Spanish-language television history.
Today, they announced those efforts helped raise over $35 million in donations and pledges. But the fundraising isn’t over. According to the Somos Una Voz alliance of artists that helped organize the event, they’re expecting more donations to come through via the somosonevoice.com (English) or somosunavoz.com (Spanish) websites, which they continue to promote.
Lopez and Rodriguez kicked off the telecast from Los Angeles, throwing to Marc Anthony in Miami to a sold out concert at the Miami Marlin Park stadium. The musical lineup up during the three-hour show was spectacular, with some of the biggest names in the music industry participating. Among them: Marc Anthony (who performed multiple times), Daddy Yankee, Magic!, Alejandro Sanz, Camila, Gente De Zona, Dj Khaled, Prince Royce, Romeo Santos and Nicky Jam in Miami. Jennifer Lopez, Ricky Martin, Maroon 5, Gwen Stefani, Stevie Wonder, Demi Lovato, and Chris Martin with Mary J. Blige performing from an NBC soundstage in Los Angeles.
Bruno Mars did a special taped bilingual rendition of “Just The Way You Are” during the Spanish-language telecast and a call to action during the show’s third hour.
During the first two hours of the concert on Saturday, October 14, organizers paired on-air personalities from Telemundo and Univision to do joint fundraising pitches and introduce celebrities and musical acts. At 10 pm ET/PT, the telecast switched to English, with NBC and other networks hopping on board, with Ellen DeGeneres helping host at the top of the hour. Univision switched from the concert to soccer at 10 pm, causing a bit of a flap, with some viewers complaining on social media. Univision has yet to comment about the programming switch.
Funds raised from the telethon will benefit the following organizations, among others: Popular Community Bank Foundation, Center for Popular Democracy – Hurricane Maria Community Fund, Feeding America, Hispanic Federation – UNIDOS Fund, Save the Children, Habitat for Humanity, Unidos por Puerto Rico, United Way, UNICEF and the Community Foundation of the Virgin Islands.