Nelson A. King (Caribbean Life News reports that) the Jamaica Tourist Board (JTB) says legendary Jamaican Olympic star, Usain Bolt, has been invited to serve as a special ambassador for the International Year of Sustainable Tourism for Development. Which takes place on November 27-29, 2017, at the Montego Bay Convention Centre in Jamaica.
JTB said on Wednesday that Bolt’s service is “in honor of The UNWTO [UN World Tourism Organization], Government of Jamaica and World Bank Group conference’s ‘Global Conference on Jobs and Inclusive Growth through Sustainable Tourism.’”
“The conference, taking place Nov. 27 – 29, 2017 at the Montego Bay Convention Centre in Jamaica, will kick start discussions for forming public-private-partnerships in the spirit of sustainable tourism for development, as less than half a percent of global funding went to tourism last year,” JTB said.
“Worldwide, tourism provides 1 in every 11 jobs, and is particularly vital in Caribbean countries,” it added, stating that, in Jamaica, the tourism industry employs as many as 1 in 5 people. In the same way that Usain Bolt’s dominant career has had a significant impact on Brand Jamaica and the island’s tourism product, his role as a UNWTO ambassador will further emphasize the importance of this initiative worldwide, and especially in the Caribbean. [. . .] Bolt’s international celebrity ensures he is a compelling advocate who can advance the mission of the International Year of Sustainable Tourism for Development. [. . .] This will be the first UNWTO conference held in the Caribbean, “and the addition of Bolt as an ambassador will further solidify this Jamaican-led effort.”