Leona Lewis, 2017 Ambassador of MTV Foundation


Leah Sinclair (The Voice) writes that singer Leona Lewis will be the face of MTV’s Staying Alive foundation, which helps to increase awareness of HIV/AIDS. Lewis hails from Welsh and Guyanese roots. Sinclair reports:

The Grammy award nominated singer/songwriter will lend her voice to the organisation, which is a HIV prevention charity that works with grassroots HIV prevention projects around the world to empower and educate young people on HIV.

As ambassador, Lewis will represent MTV Staying Alive on a global scale, acting as the spokesperson and face of the organisation to help increase awareness of HIV/AIDS and raise vital funds to ensure that young people and those at greatest risk are equipped with the tools and knowledge to protect themselves and their peers from HIV.

As part of her role as ambassador, Leona will also support MTV Staying Alive’s annual fundraising gala with a performance of some of her greatest hits.

Speaking on her new role, Lewis said: “It is a great honour to be working with MTV’s Staying Alive Foundation as an ambassador. I’m eager to raise awareness of the ongoing global HIV crisis. By empowering young people with knowledge about the disease – particularly women and girls who are disproportionately affected – we can help treat it and ultimately prevent it altogether.”

Lewis will also up with natural brand Kiehl’s on designing a new limited edition product to raise even more for funds for MTV Staying Alive. For the past two years Kiehl’s have released two limited edition Ultra Facial Creams with designs by MTV Staying Alive Ambassadors, Tinie Tempah and Laura Mvula, and held events in stores across the UK to raise money for the charity.

For original article, see http://www.voice-online.co.uk/article/leona-lewis-named-2017-ambassador-mtv-foundation

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