A report from Caribbean 360.
Whether you were ringing out the old year or ushering in the new, chances are there was a glass of bubbly in your hand. If you were doing so in style, the fizz in question may well have been Mumm champagne, which is not only one of France’s finest, but has recently forged a special relationship with the world’s fastest man Usain Bolt.
The Jamaican sprint icon has taken on the role of “CEO” of Maison Mumm – in this case meaning Chief Entertainment Officer.
The nine-time gold medal winning Olympian announced his appointment by appearing in a video in which he sabres a bottle of Mumm champagne with one of his gold medals.
For its part, the company stated on its website: “Maison Mumm is proud to announce the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as the newest CEO – chief entertainment officer.”
In his new role, Bolt will take a lead in devising “unique and daring” initiatives to encourage consumers to celebrate with Mumm Champagne, serve as a spokesperson for the brand and as its public face by fronting a multi-media campaign.
The sprint king’s long-term goals for Mumm include spearheading initiatives to increase the brand’s image across the world and ultimately aid in efforts to make Maison Mumm the top champagne brand in the United States.
“I’m honoured to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” he said. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”
Mumm, which was founded in 1827 and is owned by Pernod Ricard, is one of the largest and most prestigious champagne houses in the world.
Bolt, a long-time ambassador for Puma sportswear, recently took up the post of Chief Speed Officer for Digicel throughout the Caribbean. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Jamaica’s most revered athlete.