The Palmyra Foundation has as a primary goal to inspire and encourage children at the basic school level to get excited about reading and writing through the non-profit organization’s Books4Kids Jamaica program. Their slogan is: “The future is bright, when you can read and write!” (Read more in the link below.)
It’s only been three weeks into the 2015 book distribution and Books4Kids Jamaica teams have visited 5,508 children at 54 schools. This achievement, in part, is due to the support given by the 50 sponsors and volunteers who have participated in the event so far.
“We go out and solicit donations and various people and organisations, such as the Spanish Court Hotel and Terra Nova Hotel, will give us a donation in the form of a three or four night stay at the hotel,” member Frank Perolli told the Jamaica Observer. Support from the hotels along with other donated items from the public are integral to the programme’s biggest fund-raiser — an online auction now in its fourth year. Perolli said people are invited to go online and bid for the different items or services offered and will usually get great bargains for travel and hotel stay.
[. . .] He explained that one of the ways of expressing gratitude to the hotels that make donations is to allow them to choose some of the schools they would like to benefit from the Books4Kids Jamaica programme, which has also seen them ‘adopting’ schools while working with the programme.
According to the Books4Kids Jamaica mission statement, its primary aim is to help increase literacy and promote a positive educational experience by providing books and early educational materials to four-year-olds (K1) and five-year-olds (K2) in pre-schools across Jamaica.
It has also stuck to its slogan — The future is bright, when you can read and write! — and believes in fostering the self-esteem of children growing up in challenging circumstances, introducing them to positive community role models and giving them real, practical resources for continued success.