A sea of Chinese tourists is about to flood Cuba

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Lily Kuo (Quartz) writes about promoting tourism from China to Cuba, and the many points that would make the island an interesting place to visit for Chinese tourists. Access full article in the link below.

The lure of beaches, luxury resorts, and golf courses may bring Chinese visitors to its longtime socialist ally, Cuba. In September, a Chinese airline will begin offering direct flights between China and Cuba, a precursor to what officials hope will be a “sea of Chinese tourists” descending on the Caribbean island nation.

Cuba has already been working hard to attract some of the 100 million Chinese tourists who take overseas trips each year. Grupo Gaviota, the commercial arm of the Cuban military, started a campaign to ready 55 hotels and expand the country’s largest marina, the Gaviota Varadero Marina, to attract the Chinese. Cuban tourism authorities say they plan to have at least 85,000 hotel rooms available for tourists by 2020.

Grupo Gaviota’s jazzy promotional video, subtitled in Chinese, shows mainlanders lounging in five-star hotels, sailing on yachts, and enjoying Chinese food. [. . .]

And of course, there’s the shared Communist history. “For the Chinese, Cuba is a country of heroes, like Fidel Castro and Che Guevara,” said Elena Wang (link in Spanish), director of China Sea International Travel Service, a travel agency that operates tours to Cuba. “For the Chinese, going to Cuba isn’t just traditional tourism, they are going to learn about the history of Cuba and her revolution.”

For full article, see http://qz.com/435662/a-sea-of-chinese-tourists-is-about-to-descend-on-cuba/

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