The Bob Marley brand launched a new project with Ben & Jerry’s ice cream and Tongal — the leading platform for creative content development — to create a brand new music video for Bob Marley’s classic track, “One Love”. The project celebrates the 30th anniversary of Bob’s iconic best-of album, Legend, and the spirit of togetherness that his music has inspired for the last half century, Dionne Benjamin-Smith reports for The Bahamas Weekly.
The “One Love” project offers filmmakers around the world a once-in-a-lifetime opportunity to create a new visual identity for the track, released in 1977 when music videos had not yet entered mainstream culture. The competition encourages all applicants to include themes of social connectedness and of making the world a better place, virtues that Bob professed throughout his life and musical career.
Last Saturday, Bahamian filmmaker Lavado Stubbs was announced a runner-up in the international One Love Music Video Project. Shot in The Bahamas using Bahamians throughout, Stubb’s video has so far garnered over 3.4 million views and over 97,000 Likes on Bob Marley’s Facebook page. His video is one of only two videos selected so far.
All filmmakers were required to base their music video on this treatment: “The ‘One Love’ song has 256 words. In the video, one person sings one word of the song allowing 256 different faces sing the entire song.”
Stubbs expressed, “I’m honored and grateful to have had this opportunity to create a video for Bob Marley, “One Love.” Being a filmmaker from the Caribbean, Bob Marley has always been an inspiration to me in my film-making. He, too, was once an island boy with dreams. He used his art in the form of music as a tool to unite the globe. Thank you to everyone that made this video possible.”
In 2008, Stubbs received an award at the BIFF Reel Life Documentary competition with his short-subject documentary, “Ma Boy I Speak Bahamian” which was also an official selection at BIFF, claiming local rave reviews.
His music videos are aired on national networks such as Much Music and Tempo Network, and viral networks such as Americafree.tv. As a result, he gained a nomination for best hip-hop music video at the Americafree.tv music video awards and also having one of his video deemed a “hot one” on the XXLmag.com.
Additionally, his video for Pharrell Williams’ song ‘Happy’ (Bahamas version) was selected as an official selection at the WideScreen Film & Music Video Festival at AMC Theaters in Aventura, FL in March 2015.