Che Guevara and Hugo Chavez Perfumes Meet Resistance


As Peter Jordens indicates, it seems like my previous post ‘Cuba: Hugo Chávez and Ernesto “Che” Guevara Perfumes’ [27 September 2014; see Cuba: Hugo Chávez and Ernesto “Che” Guevara Perfumes] needs a follow-up. It seems that the Cuban government has reacted against the use of revolutionary figures for perfume sales. As some of the articles below state, there will be disciplinary action taken against Labiofam, the state pharmaceutical company that created perfumes named “Ernesto” (after Ernesto “Che” Guevara) and “Hugo” (after Hugo Chavez).

According to BBC News, who quoted a statement in the official Granma newspaper, the government described the project as “a serious error” adding that “The symbols of the Revolution are and will always be sacred.”

For more articles on the brouhaha, see,,,,, or

One thought on “Che Guevara and Hugo Chavez Perfumes Meet Resistance

  1. You can’t smell like Che or Hugo, but you can get drunk on Fidel:

    TECNOAZUCAR and the Spanish company ABANESCU S.L. based in La Jonquera, Cataluña sell a Cuban rum with the image of Fidel on the bottle.

    Source: “Más vale curda que perfumado”, las fragancias cubanas
    revolucionarias –

    Online translation available at:

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