A limited edition Captain Morgan Sherry Oak Finish Spiced Rum has been released to commemorate the captain’s historic battle in Panama and the brand’s funding of a recent archaeological expedition, as Melody Ng.
In 1671, Captain Henry Morgan led an invasion off the shores of Panama. Though five of his ships were lost on the bottom of the Caribbean during this battle, including his flagship The Satisfaction, Morgan earned his mark in history as one of the most renowned privateers of all time.
After almost 350 years, remains of a 17th century fleet, including a hull of a ship, a sword and a barrel, were discovered in 2012 as part of an expedition funded by the Captain Morgan brand. The limited edition release was announced by Diageo to mark Morgan’s Panama battle as well as the recent historic discovery.
With a growing demand for sherry-flavoured spirits in the marketplace, Captain Morgan Sherry Oak Finish Spiced Rum is finished with Sherry Oak, which is said to result in a rich and flavourful take on the brand’s signature blend. The new limited time offering is described as possessing a smooth yet subtly sweet taste of oak, sherry wine, vanilla, caramel, dark cherry and cocoa, with a slight floral undertone.
Through the brand’s funding of the archaeological expedition and its ongoing commitment to tell the story of the real-life privateer, researchers have been able to derive additional details from the recovered artifacts, which provide a more holistic understanding of what life may have been like for Morgan on the high seas in the 17th century. One such detail is that the recovered barrel most likely housed sherry, considering it was a prominent export during the time – a detail that ultimately led to the creation of the brand’s limited edition offering.
“The life and legacy of Henry Morgan serve as an integral source of inspiration for us as we continue to develop innovative product offerings and creative marketing campaigns,” said Diageo North America Director of Innovation Jesse Damashek. “Every adventure, and especially every victory, is one worth celebrating responsibly, and we are proud to offer adult consumers Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.”
The bottle design of Captain Morgan Sherry Oak Finish Spiced Rum – as presented in our Moodie Magnifier (right) – has a highly-detailed, metallic label. As the liquid leaves the bottle, commemorative artwork and a synopsis of Morgan’s 1671 battle are revealed on the backside of the label.
At 70 proof (35%abv), Captain Morgan Sherry Oak Finish Spiced Rum will be available nationally for a limited time for a suggested retail price of US$19.99 for a 750ml bottle.