Sky Sports Guarantees 8 More Years of Caribbean Cricket

Windies-300x300Sky Sports has agreed to an eight-year deal for the UK television rights to West Indies cricket with Taj TV, the West Indies Cricket Board broadcast partner, on a package that will include 17 series in total. The series will begin with Zimbabwe’s visit in March 2013, when they will play two Test matches, three one-day internationals and two Twenty20 games. The deal means that Sky Sports will now be showing the next four series between England and the West Indies.

Barney Francis, the managing director of Sky Sports, said: “Sky’s first televised cricket was from the West Indies in 1990 and this deal further shows our commitment to overseas cricket by providing four more live England cricket tours from the Caribbean. It is the latest in a series of agreements that reinforces our position as the home of televised sport.

“As recent ICC World Twenty20 champions,” he added, “West Indies are always exciting to watch and very popular with our viewers. This adds more depth to our live scheduling and means Sky Sports has never offered greater depth and breadth of coverage nor a stronger line up of live sport for our viewers to watch at home or on the move.”

Sky Sports is the exclusive live broadcaster of English domestic cricket in the UK and has completed deals with several other international boards including Cricket Australia and the Board of Control for Cricket in India.

[Photo shows the West Indies cricket team celebrating their 2012 ICC World Twenty20 victory at Independence Memorial Hall in Colombo in October.]

For original article, see http://www.sportspromedia.com/news/sky_sports_secures_eight_more_years_of_caribbean_cricket

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