Kola Real Donates 40% of its Ad Campaign Budget to Develop Cholera Awareness

According to El Nuevo Diario, the Peruvian soft drink company Kola Real (produced by Industrias San Miguel del Caribe S.A, the Dominican branch of Ajegroup) has been the first and only private enterprise in the Dominican Republic to actively support efforts to combat a possible epidemic of cholera in the country. The measure was taken, taking into account the importance of delivering information on precautionary measures to Dominican society. Minister of Public Health Dr. Bautista Rojas Gómez acknowledged the contribution of Industrias San Miguel del Caribe S.A., which is investing 40% of its publicity on radio and television to reach all areas of the country.

As part of the campaign, around 100,000 informative posters will be distributed by Kola Real in grocery stores, cafes, restaurants, supermarkets, as well as on fences and walls around the country. All of this is part of the campaigns for social responsibility and awareness that the company undertakes year-round.  The Kola Real staff is especially identified with the needs of the border region and supports the growth and strengthening of all peoples close to the border, in part because this is where its processing plant is located. The mystique of industry San Miguel del Caribe S.A., Kola Real always has been to offer superior quality products, ensuring the welfare of its society, and generating a great number of potential jobs.  With this social responsibility campaign, Kola Real reiterates its commitment to the Dominican people.

For full article, see http://elnuevodiario.com.do/app/article.aspx?id=222685

See more on the history of Ajegroup and Kola Real at http://avance-cientifica.blogspot.com/2008/09/xito-peruano-grupo-kola-real-se-expande.html

Photo of Kola Real billboard by Martín Wierzbicki from http://www.photosbymartin.com/images/peru/billboards/target5.html

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