This from the Miami Herald blog . . .
Madonna swears by it and invested $1.5 million in it. And Coke and Pepsi have acquired companies who sell it. But if you’re looking for coconut water, you don’t need to go any further than Allapattah and JCS Reggae Country Style Brand’s Jelly Coconut Water (with pulp).
The Kingston-Miami Trading Company distributes the jelly coconut water under the Jamaican Country Style (brand) and boasts that it was doing so way before the Material Girl jumped on its bandwagon. Not that they’re complaining. “It’s really big right now,” says Manager Priscilla Chafong, whose family owns and operates Kingston Miami Trading. Jelly Coconut Water is sold throughout Miami and the Caribbean and is starting to see more sales in the rest of this country, she added.
Though sweeter than the real deal (we mean actual coconut water) because natural cane juice is on of the ingredient list, Jelly Coconut Water has a subtle sweetness that doesn’t hit you until the drink has settled onto your tongue. And by that time, you’re probably asking yourself what the hell are those chunks floating around in there. That would be the “jelly” or pulp. It’s an acquired taste that doesn’t take all that much time to get used to. In an interesting side note, Jelly Coconut Water is actually produced in Thailand. Odd right? You can hardly walk out your front door in Miami without seeing a palm tree. But Chafong insists that most coconut waters are produced in Thailand and the Far East. There is neither the technology nor infrastructure in Miami or the Caribbean for large scale coconut water and milk production.
For the original report go to http://blogs.miaminewtimes.com/shortorder/2010/09/coconut_water_done_reggae_styl.php