WinkBall Creates Notting Hill Carnival ‘WonderWall’

The Notting Hill Carnival keeps getting bigger and better, and this year more than 2 million people are expected to flood the streets of Notting Hill on Sunday 29th and Monday 30th August 2010. There will be 300 music floats, 40,000 volunteers, and hundreds of food stalls selling Caribbean fare. Local company WinkBall will capture the joy of Carnival via their website – the UK’s number 1 website for video. This year 100 of their citizen reporters will speak to and film 20,000 Carnival revellers and upload their views onto the ultimate Carnival video mega wall:

To view the video follow this link:

This will be the biggest online archive of Notting Hill Carnival faces, memories and emotions ever seen, with the video wall featuring every aspect of the Carnival experience. It’ll be a unique record of the bank holiday weekend made by the people who make Carnival special – the people on the street.

WinkBall launched their unique technology and approach to making everyday people the stars of the web at last year’s Carnival – and a wide range of people supported their efforts – from masquerade (costume) bands to St John’s Ambulance, and luminaries such as Levi “Dragons’ Den” Roots, film director Don Letts, CMC Matrix DJs and many other artists who contribute to the biggest street party in Europe. All footage can be seen at

This year, WinkBall intends to double its efforts and add to this vault of Carnival treasure with three times as many trained video reporters capturing the street party magic. WinkBall’s unique technology means anyone can add their thoughts and experiences and tell the world about their Carnival at the click of a button.

Dr James Ohene-Djan, Senior Lecturer at Goldsmiths, University of London and co-founder of WinkBall, is the brains behind the WinkBall technology. Recently returned from the World Cup in South Africa, James wants to do for Carnival what he did in South Africa – create a unique record of a massive social event. He said: “WinkBall is proud to be based in the centre of the Carnival route and last year’s campaign was such a huge success we’re doubling our efforts this time around. We hope WinkBall’s Notting Hill Carnival 2010 will be like a time capsule – a classic example of citizen video for the digital Britain of tomorrow. Video is the perfect medium to showcase the amazing time people have when they are at Carnival, and our technology allows people to share that video with their friends and family who can’t make it, who can also get involved via their webcam, wherever they are!”

See and contribute to WinkBall’s unique Carnival archive at:

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