In a project called “Naomi for Haiti,” model Naomi Campbell will auction eight special edition Lotus Evoras donated by the maker of the mid-engine sports cars. Lotus design director Donato Coco worked with Campbell to create the eight unique Evoras to be auctioned with proceeds going towards relief efforts for earthquake victims in Haiti. One will be sold at Campbell’s Fashion for Relief charity show during the London Fashion Week. The others will be sold in an online auction from today, February 19, until February 28, 2010 at www.naomiforhaiti.com.
For the “Naomi for Haiti” Evoras, the supermodel chose to paint the car in white, with the roof painted in green and mirrors and trim pieces finished in yellow. Inside, white leather is applied to virtually every surface, and is accented with yellow piping and a striking purple door pull.
The supermodel said, “I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake — women and children in particular are most vulnerable in disasters. Fashion is universal, personal, and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children.”
Campbell had previously taken center stage during the New York Fashion Week, where she enlisted the help of celebrities and friends such as Chris Brown and Malin Akerman to raise money for aid efforts in the earthquake. Her second gala will raise funds for mothers and new babies in Haiti. [Also see previous post White Ribbon Alliance hosts Haiti benefit show.]
For full articles, see http://rumors.automobilemag.com/6641250/miscellaneous/lotus-and-naomi-campbell-team-up-to-auction-evoras-for-haiti-relief/index.html and http://www.looktothestars.org/news/3892-naomi-campbell-to-hold-second-fashion-for-relief-show-for-haiti