The inaugural ceremony for the World Food Awards will be held on October 31, 2009, in London, England. Chief Executive Officer of Caribbean Savouries, Paul Scott, told JIS News that the company was thrilled to find out that two of their products, Caribbean Food Delight Patties and Levi Roots’ Reggae Reggae Jerk Sauce have been shortlisted in the best new food category of the awards.
Caribbean Food Delights is owned by Jamaican-born Vincent HoSang. The company produces a range of patties from its New York headquarters, which are distributed in the United Kingdom by Caribbean Savouries Limited. The company has been trading in the UK since October last year and response to the products has been very good. Levi Roots’ Reggae Reggae Jerk Sauce came to prominence after Roots was able to persuade investors on the BBC’s Dragon’s Den program to buy into the product. This led to him hosting a BBC series on Caribbean cooking and writing two Caribbean cookbooks.
The World Food Awards 2009 was introduced to recognize the best operators in the world food sector in the United Kingdom and Europe. It is supported by the World Foods Association, “which represents the interests of UK companies operating in the ethnic food service markets, which cover Asian, Oriental, Afro-Caribbean, East-European, Middle Eastern, and Mediterranean products.”
Photo of Levi Roots from http://www.squidoo.com/Levi-Roots-Reggae-Reggae-Sauce