Earlier this mornth, Wyclef Jean, the Grammy Award-winning musician, humanitarian and Goodwill Ambassador to Haiti, announced his partnership with footwear brand Timberland. Jean has now introduced his 16-boot footwear collection—and with every purchase of these boots, $2 will benefit the Yéle Haiti Foundation, a grassroots movement he founded to support reforestation in his homeland, Haiti. In 2005, Jean founded Yéle Haiti to build global awareness for Haiti and helping the country through education, sports, arts and environment programs.
Wyclef Jean is now one of six Earthkeeper Heroes in Timberland’s 2009 Earthkeepers program, which aims to inspire a movement of environmental and social activists to take action in protecting the environment. Jean commented: “It is not common to find an agreement between an individual and a corporation with so many altruistic synergies. I am truly humbled and excited to begin our journey together. Timberland is not only a brand I have worn as long as I can remember, but now I feel I have gained a friend in Jeff [Swartz, Timberland’s President and CEO] and the respect of what is beyond a brand. I have the utmost respect for what he and his company stand for not only in its legacies but in its future. I am looking forward to making change together.”
Jeff Swartz, CEO and President of Timberland, had this to say about Jean: “Wyclef is a real-life Earthkeeper who shares our purpose and passion. The work he’s doing in Haiti is a reminder that we all have the power to inspire change – and that joining forces may lead to even greater accomplishments. Between his fans and our customers, you can expect to see big things from this collaboration.”
The collection is designed to be eco-conscious, made only from recycled and organic materials. There’s also a special “Tree” t-shirts, designed by Haitian art students from the FOSAJ Art School and these t-shirts will be sold at Timberland retail stores worldwide and also online at http://www.timberland.com. Every $1 gained from the t-shirt sales will also be donated to the Yéle Foundation. During the 2009 holiday season, Earthkeepers consumers are entitled to receive a free CD copy or downloadable EP of DJ Drama presents Wyclef Jean A.K.A. Toussaint St. Jean From The Hut To The Projects To The Mansion.
The Wyclef Jean x Timberland Earthkeepers Collection will be available late November 2009.