Jamaica has again reaffirmed its position as a top travel destination, having been voted the “Best Caribbean Destination” by readers of U.S. travel industry magazine Travel Weekly in its eighth annual Readers Choice Awards. The award was announced on Thursday, December 16, 2010, at New York City’s Plaza Hotel. Jamaica won for the second consecutive year, edging out Aruba, Barbados, the Dominican Republic, St. Lucia, and the U.S. Virgin Islands.
Readers of Travel Weekly, the leading U.S. business-to-business travel industry publication reaching some 150,000 readers in the industry each week, were invited to nominate the most outstanding travel product and service in the past 12 months. Votes were cast over the summer in 59 categories through an open ballot process. The leading vote-recipients were identified as finalists, and voting on finalists took place this fall.